Now that you've chosen a segment (or segments) you're ready to position your product or service in each segment. You'll need a positioning statement for each targeted segment. But what does ...

One effective way to attract attention to your web site, ad or product is by making the venue personally relevant, pleasant, and surprising. These three things enhance consumers' motivation to look at ...

Gold sector cycle is DOWN. Trend is up for gold & gold stocks, down for USD. We have taken profits and will wait for a cycle bottom. The past year has been wild and crazy for both gold and silver.