As an example, even though ICE’s net favorability rating is at -26 percentage points with all voters, it’s almost break-even ...

Brian Boland spent more than a decade figuring out how to build a system that would make Meta money. On Thursday, he told a California jury it incentivized drawing more and more users, including teens ...

To better understand how brands should approach TikTok's new U.S. reality, MediaPost spoke with Keen Decision Systems CRO ...

Meta's Threads introduces Dear Algo, an AI feature for personalized feeds, as it surpasses 400 million monthly users and outpaces X in daily usage.

The feature, called "Dear Algo," lets Threads users personalize what content they see by publicly posting an AI prompt.

A recent Reuters investigation alleges that Meta, the parent company of Facebook and Instagram, earned billions from fraudulent ads, leaving consumers on the hook, including an increasing number of ...

A recent Reuters investigation alleges that Meta, the parent company of Facebook and Instagram, earned billions from ...

That "easy money" or "rapid weight loss" ad in your feed may actually be a scam that the social media platform is making money on.

Learn how to avoid falling victim to scams on Facebook and Instagram. Consumer Reports reveals that Meta earned billions from ...

Tension: Marketers expect consistent ad performance, but audiences process the same message with decreasing intensity over time due to psychological habituation. Noise: The algorithm blame game and ...

In an era where AI-driven campaigns like Performance Max and “AI Mode” handle the heavy lifting of bidding and placements, many business owners ask: “Do I still need a Google Ads specialist?” The ...