A strategic look at allocating paid media budgets across the funnel, with evidence-backed models and practical guidance for ...

Learn the 4 Ps of marketing and see top strategies and platforms for retailers.

Describing its offering as the optical sector’s “best kept secret”, Boots Opticians is dialling up the positivity with a new ...

Get business inspiration and tips from the best of the best in the ad world.

Type a single prompt into ChatGPT asking for the best solution in your category, and you will see the new marketing contest ...

Bybit is relaunching in the UK with a stripped‑back spot and P2P platform, reopening a market it exited after the Financial Conduct Authority’s (FCA) 2023 crackdown. Bybit says it is returning to the ...

Update: McDonald’s has issued a very strange response to the drama. Thanks to the rise in popularity of generative AI, mainstream companies like Coca-Cola and Google are jumping on the bandwagon to ...

During the interview, Ina revealed a surprisingly simple trick to elevate Pepperidge Farms Stuffing Mix into something restaurant-worthy. She used the fan-favorite mix, not for stuffing, but for ...

CHICAGO--(BUSINESS WIRE)--NIQ and Amazon Marketing Cloud (AMC) have announced a new collaboration to study the effectiveness of cross-platform advertising across linear TV and Amazon Ads inventory in ...

This article compares the marketing strategies and performance of Emirates Airlines and Qatar Airways. While Emirates has historically led with luxury branding and sponsorships, recent gaps in ...

Luckily, Inc.’s annual Power Partners list highlights the best-in-class companies that focus on advertising and marketing so you don’t have to. That means everything from what you see on TV and ...

Coca-Cola has taken another stab at artificial-intelligence-generated holiday ads after last year’s attempts drew criticism from creative professionals over their execution and the technology’s ...