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So what are the bases for segmentation? While it is difficult to determine what will segment a market into different segments based on different benefit tradeoffs, there are some useful ways of ...

Before getting into how one can think about the various ways to practically segment a market, let's first consider some key issues and questions: It's the only way to have a clear message in the ...

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Tata Consultancy Services (TCS), India's biggest IT services provider, today reported exceptional item of Rs 2,128 crore due to the statutory impact of new labour codes, dragging its consolidated net ...