Audiences form preferences before they search. Learn how authority shows up across social, search, and AI-powered answers.

Search engines have evolved significantly from basic keyword matching to intelligent systems leveraging artificial intelligence (AI). This transformation prompts an important question: when it comes ...

The original version of this story appeared in Quanta Magazine. Imagine a town with two widget merchants. Customers prefer cheaper widgets, so the merchants must compete to set the lowest price.

Meta announced on Tuesday a new Facebook algorithm update that will showcase more Reels videos tailored to users’ preferences. The update includes features that offer users greater control over the ...

A search problem refers to the task of finding a solution within some space of possible options, and that space could be made up of discrete steps or continuously varying values. For example, solving ...

A method for locating specific character strings embedded in character text is described and an implementation of this method in the form of a compiler is discussed. The compiler accepts a regular ...

AI Mode excels at tasks like product research for online shopping. But it falls short on basic web searches. By Brian X. Chen Brian X. Chen is The Times’s lead consumer technology writer and the ...

Aiiso Yufeng Li Family Department of Chemical and Nano Engineering, University of California San Diego, La Jolla, California 92093 , United States Department of Chemistry and Biochemistry, University ...

The SEO industry is undergoing a profound transformation in 2025. As large language models (LLMs) increasingly power search experiences, success now depends on withstanding traditional algorithm ...

Google has officially begun rolling out its March 2025 core algorithm update, according to an announcement posted to the Google Search Status Dashboard today. The update commenced at 9:23 AM PDT and ...

Last year, fashion publications wrote extensively about the impact of the algorithm on personal style. (Vogue Business included.) In last year’s fashion conversation, ‘the algorithm’ surpassed its ...