As search shifts to AI-driven answers, YouTube is becoming key source material. Brands that underinvest in video risk losing visibility.

The search engine optimization discipline that has guided web marketing efforts for more than two decades is now being disrupted by generative artificial intelligence systems that deliver direct ...

Nick Fox, SVP of Knowledge and Information at Google, says the key to success remains building great sites and giving users great content. Google’s Nick Fox, the SVP of Knowledge and Information at ...

If you’ve been following the buzz around Generative Engine Optimization, or “GEO,” you’ve probably seen some wild claims. But the future of search marketing isn’t about abandoning SEO for something ...

1 Academic Department of Business Administration, Universidad César Vallejo, Chimbote, Ancash, Peru 2 Academic Department of International Business and Management, Universidad César Vallejo, Chimbote, ...

AI is changing the way we search — and transforming the practice of search engine optimization. Brands want to ensure they're visible in AI searches and that they're accurately represented. Experts ...

It’s officially the end of organic search as we know it. A recent survey reveals that 83% of consumers believe AI-powered search tools are more efficient than traditional search engines. The days of ...

AI is changing the nature of search and rewriting the rules for brands. It has spawned a cottage industry of AI search experts, though skeptics warn of overpromising. This story is one of a five-part ...

AI Overviews and zero-click search are changing how people find information and how brands get discovered. As search shifts from links to answers, one question keeps coming up: What happens to SEO?

Whether you work in healthcare communications, pharmaceutical marketing or biotech public affairs, you already know the rules of digital engagement are changing (and changing quickly). But there’s a ...

SEO plays a role in Automattic’s counterclaim against WP Engine. The legal document mentions search engine optimization six times and SEO once as part of counterclaims asserting that WP Engine ...