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A player's true worth in any coalition is the average marginal contribution across all possible group combinations” Lloyd S.

In January 2026, OpenAI quietly crossed a Rubicon. ChatGPT—the friendly AI that once felt like a glimpse into a utopian future—began testing advertisements. For free-tier users, and even those paying ...

The brands seeing the greatest lift from Andromeda have adjusted not by outsourcing judgment to the algorithm but by refining their creative strategy.