In Amazon's 60-second Super Bowl ad "Alexaaaa ," Chris Hemsworth imagines worst-case scenarios where Alexa AI tries to kill him. Airing during the third quarter, the spot opens with Hemsworth carrying a snake into his kitchen (something he's actually done) while his wife Elsa Pataky waits for a car, but it's the Alexa device that frightens him. The spot also cross-promotes Amazon's other Super Bowl ad for Ring's Search Party for Dogs feature, with a Ring logo briefly appearing on the Alexa devic

52K views | #ad Alexa can do it all!!!! Now powered by generative AI, Alexa+ is more conversational, smarter, personalized, and gets things done—from running my home to date nights ♥️ #AmazonAlexa #AlexaPlus | Amazon Alexa | Facebook