In Amazon's 60-second Super Bowl ad "Alexaaaa ," Chris Hemsworth imagines worst-case scenarios where Alexa AI tries to kill him. Airing during the third quarter, the spot opens with Hemsworth carrying a snake into his kitchen (something he's actually done) while his wife Elsa Pataky waits for a car, but it's the Alexa device that frightens him. The spot also cross-promotes Amazon's other Super Bowl ad for Ring's Search Party for Dogs feature, with a Ring logo briefly appearing on the Alexa devic

#ad Come along with me on a trip to New York with Alexa ! It was definitely a privilege to be hand selected as one of so few to get a #sponsored inside look at the all-new Alexa . As someone who recently bought a house and I’m working day in and day out to make it a smart home, Alexa changes the game. From how much more personable and conversationally aware she is to how she uses new generative AI technology to more sensibly fulfill your request. This is an update that I can’t wait for all of us

Now Alexa can recognize who’s speaking with voice profiles. Set up your voice profile in the settings section of the Alexa app today. | Amazon Alexa